MiiPhone

Release Date Drama

The stats for the first three days can be seen below. The only marketing and advertising for Paper Shot at this stage is through the ‘New’ section of the App Store. Unfortunately, it is buried a few pages deep :S.

This was a mistake on my part, when I submitted the app for review; I made the release date the same day I submitted the app. I wanted it to be immediately available. However, the app was approved one week later (Thank you Apple :).), and my release date was still 24 March 2009. Which meant that my app instantly got dumped a few pages deep in the new apps section, behind apps that were released after mine.

The moral of the story? When submitting an app for review, set your release date at least one day ahead. Each day that the app is not approved, increase the release date by one day. Finally, on the day that your app is approved, you will have the correct release date and you will be at the top of the New Apps pile! Albeit, very briefly.

In closing, I have requested reviews from approximately eight different App Review sites. Hopefully when one or two are published, we might see an interesting shift in numbers.