Holiday Period
It seems that it is true, the spike in sales that occur over holiday periods. Sales of the full version of Paper Shot doubled over the Easter weekend! While a jump from an average of 3 sales per day to highs of 9 and 7 isn’t anything to brag about, it’s still a huge increase.
Unfortunately, due to ‘administrative’ errors, Paper Shot wasn’t available on the App Store for part of the weekend. The reason for this is that after posting the version 1.1 update, I changed the release date for the product to the 14th April. This was to prevent what had happened before and get the date that Apple approves the update to match its release date.
However, changing the release date of the ‘Updates’ also affected the release date for version 1.0. Basically causing it to be removed from the App Store. Once I found this out, I quickly changed the date to something closer and Paper Shot was eventually back up there.
Rather convoluted and probably makes little sense, but after all of this the release date of Paper Shot accurately reset back to 2nd April. Which is what it should have been from the start! I’ll leave this mess down to bugs on Apple’s part?
Anyways, observe the sales for both Paid and Lite versions below. You will note the spike in sales over the holiday period and the massive drop for the times that Paper Shot was not available. I do like upward trends! Unfortunately, I just have the feeling that after the holiday period we will go back to the usual 3 sales per day. :S


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