App Store Reviews!
This morning I found a good post on a site - iPhone App Reviews from Around the World. The section that I found especially enlightening was:
Once you’ve published your iPhone App to the iTunes App Store one of the most valuable tools you have available to you are the user reviews.
Reviews are an excellent starting point for understanding where your app might be updated to increase it’s reach. Reviews can point out bugs that you may have not previously uncovered, users desires for additional features and functions, cumbersome or non-intuitive points in the UI, etc. Keep a tally of requested features and bug reports. Use this information to prioritize your development activities for future updates. (Will there be a future update? This in itself is a non-trivial decision and fodder for another discussion)
While some reviews may be harsh, their suggestions outlandish, there is value in reading every last review and keeping tabs on the new reviews as they are written. This is relatively easy to do in your native iTunes store: just open up iTunes, find your app and read your reviews.
Following the links posted, I found a site that was able to scrape all the itunes stores in the world, and return any reviews found to me. One such example is at: Moopf App Store Reviews.
The end result is that I was able to find two reviews from the US iTunes store that i have not previously been privy to:
“Cool” by (name not shown)
Its so stupid and simple it’s addicting
4 stars
“Needs some work” by (name not shown)
Lots of work before i will buy full verison
3 stars
Hardly the best of reviews, but. They have partly revealed where some improvements can be made. So, I’ll go ahead and add some background tracks to Paper Shot. I’ll also be looking at adding button click sounds when touching buttons and crowd cheering noises when the player scores. After the update, it’ll be back to the drawing board and fishing for user reviews to see where further improvements can be made.
Finally, the stats for the day. As can be seen, the downward trend continues. 
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